Get Free Trading Lesson & eBook

Search

September Consumer Sentiment: Fell to 55.4 (2025)

The Michigan Consumer Sentiment Index (MCSI) is a monthly survey conducted by the University of Michigan that measures consumer confidence levels in the United States. The survey gathers data through telephone interviews, focusing on consumer expectations for the economy, their current financial health, and the prospects for longer-term economic growth.

Consumer sentiment is considered a valuable economic indicator as it reflects the overall health of the economy based on people’s opinions and feelings. The MCSI takes into account short-term and long-term economic expectations, providing insights into consumer spending and saving behavior

Michigan Consumer Sentiment: September 2025

Preliminary data from the University of Michigan’s September 2025 consumer survey reveals a continued decline in sentiment, as Americans grow more cautious about the economy, inflation, and their personal finances. The latest figures show a broad-based pullback in confidence, especially among lower- and middle-income households.

September Consumer Sentiment

The drop in sentiment, though modest in index points, reflects growing anxiety about the broader economy. Consumers are increasingly concerned about:

  • Business conditions and the potential for economic slowdown
  • Labor market risks, including job security and wage growth
  • Inflation pressures, both current and expected
  • Personal finances, with both current and future outlooks down roughly 8%

Interestingly, while most sentiment indicators fell, buying conditions for durable goods improved, suggesting some resilience in consumer spending behavior.

Trade Policy Still in Focus

Trade tensions remain top-of-mind for many Americans. Roughly 60% of respondents mentioned tariffs unprompted during interviews, a figure unchanged from August. This sustained concern reflects the lingering impact of reciprocal tariff announcements earlier in the year, though sentiment has recovered slightly from the lows seen in April and May.

Inflation Expectations

  • Year-ahead inflation expectations held steady at 4.8%, unchanged from August.
  • Long-run inflation expectations rose to 3.9%, marking the second consecutive monthly increase. Still below the 4.4% peak in April, indicating some stabilization

Impacts of the Report on Stock Market

U.S. consumer sentiment came in below expectations for September, with the University of Michigan index dropping to 55.4, its lowest since May. The weaker data reinforced market hopes for Federal Reserve rate cuts, fueling a brief rally in equities. 

The consumer sentiment report for September had a mixed effect on stocks. At first, the weaker-than-expected data raised hopes for Federal Reserve rate cuts, leading to a brief upward move as investors anticipated policy support to counter slowing economic momentum.

However, falling consumer confidence, inflation worries, and weaker personal finance outlooks led to renewed caution. 

Picture of Shahryar Rahmani
Shahryar Rahmani

CEO and Co-Founder

Related Post

For ebook: Start here for FREE downloads and resources

Receive a copy of ebook:

"From Struggles To Trading Profits"

A Blueprint to Profitable Trading